A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.
Any individual, corporation or trade union can register to be a third party advertiser as of May 1, 2018 and can file a registration until Friday, October 19, 2018 at 4:30 p.m.
Only those who have registered can spend money on third party advertising.
The following are eligible to register as a third party advertiser:
If 2 or more corporations are owned or controlled by the same person or people, or if 1 corporation controls another, they are considered to be a single corporation. If the same person or people own or control multiple corporations, only 1 of those corporations may register to be a third party in a municipality.
There is no restriction against family members of campaign staff of candidates registering to be third party advertisers. However, third party advertising must be done independently of the candidate. If a person with close ties to a candidate wishes to register they should consider how these activities may look to the public and how they would be able to demonstrate that they were not working in co-ordination with the candidate.
The following are not eligible to register as a third party advertiser:
An individual or a representative of a corporation or trade union must file a Notice of Registration (Form 7) with the municipal clerk in person or by an agent. It must have an original signature – the form may not be a copy, and may not be scanned and submitted electronically. There is no registration fee.
Registration forms will be accepted in the Office of the City Clerk, 2nd Floor, Civic Centre, 300 City Centre Drive, Mississauga.
The Ministry of Municipal Affairs has produced a Third Party Advertisers Guide to provide information to candidates in municipal and school board elections.
Concierge Marketing Inc.
64 King Street East, Millbrook, Ontario, L0A 1G0 | 1-877-912-0612
Campaign Life Coalition
104 Bond Street, Suite 300 Toronto Ontario M5B 1X9
Uncover Community Development
3-161 Duke St., Hamilton, Ontario L8P 1X9 | 289-919-1984
Justin M. Alexander
102 Lakeshore Rd E | 905-867-3484
Ontario Public Service Employees Union (OPSEU)
Local 277 Peel Paramedics | 416-669-4152
Contributions to mayoral and councillor candidates in Mississauga elections may be eligible for a rebate. Trustee candidates and their contributors are not eligible for a rebate.
There are rules and procedures that you must follow in order to receive a rebate. View the by-law at the following link for details:
Eligibility for a Rebate:
The following persons are not eligible for a rebate:
Once enrolled in the Rebate Program, candidates will receive rebate receipts from the Elections Office. These receipts must be signed by both the candidate and contributor in order to be eligible for a rebate. Candidates are required to submit a copy of all rebate receipts to the Elections Office at the same time they submit their completed Financial Statement – Form 4. Contributors must also submit their rebate receipts either in person to the Elections Office or via email at firstname.lastname@example.org by April 30, 2019.
Rebates of 25 per cent of the contribution will be issued for monetary contributions of $25 or more. No contributor is entitled to a rebate of more than $150 for all contributions.
Issuance of Rebate
Rebates cannot be issued until the compliance audit period for financial statements has ended. Once the compliance audit period for financial statement has ended, the Elections Office can start to process eligible rebates starting in July 2019.